Pepsi Black makes a big splash on Rapid Metro

In Gallery By M4G Bureau - January 09, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Pepsi Black makes a big splash on Rapid Metro

In Campaigns By M4G Bureau - January 08, 2018

The brand tells the target audience its ‘Well Worth The Wait’ for the zero calorie Pepsi variant; board the Rapid Metro train to strongly position the offering among the young commuters in Gurugram

Hong Kong’s MTR crafts cartoon-themed train compartment

In Campaigns By M4G Bureau - January 06, 2018

The Mass Transit Railway (MTR) project featured the Japanese cartoon anime Kumamon with a real-life train compartment showcasing the cartoon characters as part of “Festive delights to passengers” to life campaign

DMRC begins Noida – Greater Noida corridor trail run with new OOH opportunities

In OOH News By Bhawana Anand - January 04, 2018

The new coaches will have LED backlit LCD/TFT displays which will have videos playing inside trains; the line is expected to begin in 2018 this year

Drop in Delhi Metro ridership no worries for OOH players

In OOH News By Bhawana Anand - December 05, 2017

DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains

Delhi Metro Line 2 resplendent in Diwali colours

In Gallery By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

Delhi Metro Line 2 resplendent in Diwali colours

In Campaigns By M4G Bureau - October 26, 2017

eg. communication, which holds the media rights on Line 2, in partnership with DMRC, did the train wrap to create an atmosphere of festive spirit

Audio ads on Mumbai Suburban trains enjoy deep connect with commuters

In OOH News By Amaan Kazmi - October 10, 2017

On a line that sees 7.5 million people travelling every day, this form of advertising commands a huge captive audience

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

Federal Bank banking on Metro for consumer connect

In Gallery By Bhawana Anand - August 24, 2017

Metro trains branded with the poser “Why Settle For Less?"