‘We think through & through as a media owner’

In Gallery By - March 21, 2022

Mark Bracey, Co-Founder & Commercial Director of DoohClick, a state-of-the-art ad tech platform and network for OOH media owners and operators, says, “We focus on enabling our customers to do the sales and development of iconic sites, and let us do all the boring parts in the background. Because we have been in the media world, we understand the stresses & strains of being a media owner.” Delivered via a single interface, DoohClick provides complete sales support, dynamic scheduling, improved analysis and fast reporting.

Rail infra expansion, modernisation of train services will boost railway OOH

In OOH News By Rajiv Raghunath - February 02, 2022

Greater focus on tourism, long-term visionary plans needed

Signpost India wins sole ad rights at 30 stations on Mumbai Metro Rail network

In OOH News By M4G Bureau - December 16, 2021

MMRDA awards JCDecaux India ad rights on 44 Mumbai Metro trains

Garima Publicity wins ad rights at Siwan & Azamgarh railway stations

In OOH News By N Jayalakshmi - November 30, 2021

Siwan in Bihar and Azamgarh in UP are both important stations in their respective regions with over 120 trains passing through them and the media includes a mix of unipoles, gantries, lollypops, kiosks, signage, hoardings and billboards.

Back on the rails

In OOH News By Rajiv Raghunath - October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

Rambandhu Pickle goes ‘Dhak Dhak’ on OOH

In Campaigns By N Jayalakshmi - September 23, 2021

The multi-city OOH campaign has been rolled out on 250+ hoardings & unipoles, 150+ bus shelter media in major cities, along with city bus and local train branding, besides LED walls.

JCDecaux wins Sydney Trains OOH rights for 10 years

In OOH News By Rajiv Raghunath - September 22, 2021

The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

In OOH News By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’