Results For "the-US"
54 News Found
OOH growth prospects bright in UK, US markets: GroupM forecasts
In Research By Bhawana Anand - December 04, 2019
In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years
“Interactive technologies can bring alive OOH essence”: Thapas Joseph
In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019
Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts
Talon acquires Grand Visual Agency & OOH ad tech provider QDOT
In OOH News By M4G Bureau - July 12, 2019
The strategic acquisition of digital OOH creative services specialist Grand Visual and its digital OOH ad tech provider QDOT will enable Talon to further enhance its abilities across the US
Punjab OOH set for political campaign splash
In OOH News By Bhawana Anand - April 10, 2019
The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues
EC sets down OOH display norms for political campaigns
In OOH News By Bhawana Anand - March 11, 2019
The Election Commission has urged the use of eco–friendly materials and banned featuring any images of serving defence personnel in the OOH displays
Lamar strengthens position with Fairway Outdoor billboards’ aquisition
In OOH News By M4G Bureau - December 27, 2018
The US OOH company adds more than 8,500 high-quality billboards to its kitty
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
Vodafone promotes IoT services for smart business
In Campaigns By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
Clear Channel Outdoor Americas runs DOOH campaign to trace missing children
In Digital OOH By M4G Bureau - May 28, 2018
Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US
Geopath launches enhanced ratings & audience location measurement platform
In OOH News By M4G Bureau - May 09, 2018
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns