DMRC to introduce PSDs on Line 3, more DOOH opportunities on anvil

In OOH News By Satarupa Chakraborty - March 02, 2017

DMRC has planned for Platform Screen Doors (PSDs) with digital display panels at a few stations on this stretch which will be available for commercial advertising as well. Each PSD will be of 17.3 meters height and have 64 LCD panels.

DMRC invites bids for digital media on Line 3

In OOH News By Satarupa Chakraborty - February 27, 2017

DMRC notifies tender for digital media inside Akshardham, Botanical Garden and Noida Sector 16 stations

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Railways to come up with 17 new media packages soon

In OOH News By Satarupa Chakraborty - February 15, 2017

Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March

Jaipur railway station to be part of RDN soon

In OOH News By Satarupa Chakraborty - January 31, 2017

As part of Indian Railways' plan to bring 6 stations under the RDN, Jaipur station will be the next to join the digital network

DDB MudraMax, Star Plus promote'Dil Hai Hindustani' in most innovative ways

In Campaigns By Nabamita Chatterjee - January 25, 2017

To create awareness about Star Plus's ongoing reality show'Dil Hai Hindustani' and to create a buzz about its unique format, Star Plus and DDB MudraMax created three exclusive concepts for'on ground' activations - A Bollywood concert hosted at a Railway station, a live billboard concert and a bus stop that turns into a piano.

DMRC awards naming rights of 12 Metro stations; Pioneer Publicity bags 8

In OOH News By Satarupa Chakraborty - January 24, 2017

In a recently concluded tender for naming rights at DMRC stations, Pioneer has bagged the rights at 8 stations while Planet, Signpost, Explomedia and builder brand Supertech have won rights at one station each.

Railways signals major DOOH arrival at stations, plans to tap OOH potentials along tracks

In OOH News By Satarupa Chakraborty - January 23, 2017

Indian Railways has decided to turn all signages within the stations, and on platforms and FOBs of 2,000 A-D class stations into only digital ones. Plans are afoot to tap the largely unexplored advertising opportunities along the railway tracks

Cadbury Fuse'chocolate train' promises a chocolaty feast

In Campaigns By VJ Media Bureau - January 04, 2017

Taking \"Own the Commute\" to a whole new level, the brand opted for the Mumbai Metro wrap. This included more than 60% dominance of Fuse branding at the Andheri Metro station

DMRC's Neelam Chowk Ajronda station to offer fresh outdoor formats

In OOH News By Satarupa Chakraborty - January 03, 2017

DMRC has invited tender to develop the Neelam Chowk Ajronda Metro station on Line 6 which will unleash a gamut of retail, advertising and other commercial opportunities