Results For "jcd"
200 News Found
Tata Communications wraps Heathrow Express
In OOH News By Bhawana Anand - June 26, 2015
The brand plastered the Heathrow Express entire fleet of trains and will also be using on-board digital screens and TV-spots alongside digital airport panels and cross track advertising to create high visibility at station
Diesel makes a splash at vantage points in Delhi
In Campaigns By Bhawana Anand - April 30, 2015
Diesel has reached out to highly-educated, fashion conscious youth in the 16-35 age group by executing the campaign on JCDecaux's CityLights media
JCDecaux India turns the spotlight on its'CityLights' network
In OOH News By Bhawana Anand - April 08, 2015
JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective
Leading tourism boards attract urban audience through outdoor
In Campaigns By Bhawana Anand - March 20, 2015
Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.
Urban Ladder offers the best seat to passengers at KIA
In Campaigns By Bhawana Anand - March 05, 2015
To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge
JCDecaux India sets two national records certified by Limca Book of Records 2015
In OOH News By VJ Media Bureau - February 20, 2015
The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line
Value & Budget Housing Corporation grabs attention at KIA
In Campaigns By Bhawana Anand - February 19, 2015
JCDecaux proposed a comprehensive network of outdoor media format called \'Seniors\' at the departure and arrival area, ensuring maximum visibility in the most frequented area of the airport.
JCDecaux India offers new OOH avenues at KIAB
In OOH News By Bhawana Anand - December 19, 2014
The company offers live display, floor branding and digital properties at the airport
JCDecaux's Digital Towers amazes passengers at Changi Airport
In Digital OOH By Bhawana Anand - November 24, 2014
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview: