Value & Budget Housing Corporation grabs attention at KIA
By Bhawana Anand - February 19, 2015
JCDecaux proposed a comprehensive network of outdoor media format called \'Seniors\' at the departure and arrival area, ensuring maximum visibility in the most frequented area of the airport.
Value Budget Housing Corporation recently initiated an ad campaign at the Kempegowda International Airport (KIA), Bengaluru handled by JCDecaux, to enhance its visibility and create awareness on its core brand value. The main objective of this ad campaign is to generate awareness among its existing customers and prospective buyers about the company's USPs including competency in building houses, transparency and on time delivery.
Recognizing KIA as one of the prominent locations with strong presence of its target group, VBHC decided to capture the attention of the airport audience through this ad campaign with JCDecaux India.
JCDecaux proposed a comprehensive network of Seniors in the drop off and pick up zone. The network has four Senior panels strategically located at the departure area and two at the arrival area, ensures maximum visibility in the most frequented area of the airport. Standing at 10 ft x 8 ft in size, Seniors make for an excellent media opportunity to share a brand message while exploiting a single isolated advertising site.
"Today branding in a key location plays a vital role in creating and sustaining awareness of the brand and to connect with its target group. Hence understanding the importance of the location, we have chosen KIA to run this campaign. It completely fits in to our requirement. Thus, I hope this campaign will not only be able to catch the maximum number of eyeballs but also lead us to a good number of clienteleâ€, says Rahul Sabharwal, COO, VHBC.
VBHC's current brand communication, JCDecaux Seniors, is exposed to both domestic as well as international passengers which enhances top of the mind recall of the brand and the product, among its target group. Alok Duggal, Business Head - KIA says, "KIA has always been a favorite for real estate brands and with the execution of the VBHC campaign, we are now glad to have expanded our portfolio to brands offering value proposition to their clients. We thank VBHC for trusting our services and hope to work with them again in the future.â€
Catering to 100 per cent of both arriving and departing traffic, the campaign continues to gain momentum as the airport rides on success of an astounding 12.5 per cent increase in passenger traffic in 2014.