Portugal’s TOMI smart city displays go touchless

In Digital OOH By M4G Bureau - June 03, 2020

The user need to read the QR Code on the screens with a smartphone to explore all the contents (news, events, points of interest, public services, transport) or even take a photo

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Goa-based Slipdisc Advertising & Events completes 20 years in OOH business

In OOH News By Pray Jani - January 15, 2020

The agency is credited with setting several business benchmarks in the Goa market

BLR airport set to become hub of experiential & entertainment

In OOH News By M4G Bureau - December 20, 2019

Phase 1 Experiences and Embassy Group join hands to develop first multi-purpose venue in India to host events and other activity at the airport

Merry December likely for Goa OOH business

In OOH News By Pray Jani - December 03, 2019

Events like Sunburn and IBW are expected to drive the OOH business in Goa this month

‘Indian OOH to grow at 12%-15% in 2019’

In Research By M4G Bureau - February 15, 2019

Data-led OOH, big marquee events, DOOH expansion and other key factors to drive OOH growth, forecasts Posterscope India

The Social Street appoints Navin Fernandes to head Sports Marketing

In OOH News By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

Ideazfirst ties up with Xchange Leasing India Pvt Ltd for cab advertising

In OOH News By Ria Banerjee - June 06, 2018

Ideazfirst Technologies Pvt Ltd, which is a subsidiary company of Ideazfirst Marketing Service catering to events and activations, has entered into a contract with Xchange Leasing India Pvt Ltd for brand advertising across sectors

There is a big market for second-hand flexes: Swabhimaan

In OOH Solutions By Bhawana Anand - April 25, 2018

The NGO is associated with various high-buzz events like IPL, Pinkathon and TCS 10K Marathon to collect and recycle their flex banners and make 1,000 bags per month

Samsung creates immersive experiences with Galaxy S9 & S9+

In Digital OOH By M4G Bureau - March 15, 2018

Following a showcase in Dubai, Samsung will hold events in other cities and at landmarks yet to be announced