Results For "data"
259 News Found
‘OOH is becoming increasingly data-rich’
In Viewpoints By Rajiv Raghunath - January 22, 2019
Brendon Cook, CEO, oOh!media, Australia talks about how data and technologies are transforming the medium
Display Metrics India unveils OOH metrics development roadmap
In OOH News By Rajiv Raghunath - January 18, 2019
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA
Kolkata Municipal launches Tathya Sandhani app for outdoor advertising
In Digital OOH By M4G Bureau - January 14, 2019
The app supports data on legal sites and identification of media
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
In Digital OOH By M4G Bureau - January 08, 2019
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Zenith wins Spykar media duties
In OOH News By M4G Bureau - September 03, 2018
Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account
Big Data key to identifying right audiences: Daniel Cuende
In Gallery By - September 03, 2018
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Initiate consumer data capture with a pilot: LV Krishnan
In OOH News By Bhawana Anand - August 03, 2018
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Madison Media appoints Shan Jain as CSO
In OOH News By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
Infuse personalisation, concentrate on micro-markets: WPP India Country Manager CVL Srinivas
In OOH News By Bhawana Anand - July 31, 2018
CVL Srinivas urged the OOH industry to work with data and technology, and adopt a holistic approach to brand communications