Cheil India secures creative duties for TVS X

In OOH News By M4G Bureau - September 13, 2023

The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.

ideacafe appoints Ritesh Chaudhary as Chief Content Officer

In OOH News By M4G Bureau - September 04, 2023

With more than 18 years of experience, Ritesh is a seasoned creative professional, a photographer, and a visual storyteller.

Lion campaign wins OMA ‘Big, Bold, Bright’ Q2 Creative Collection award

In OOH News By M4G Bureau - September 01, 2023

Paramount Pictures Australia bags ‘Best Use of Multi-Format’ award

‘Technology helps supercharge our creativity’

In Viewpoints By Rajiv Raghunath - August 23, 2023

Dan Dawson, Chief Creative Officer, Grand Visual says, “We always start at the idea first… then we look for ways to help us tell that story and solutions to help tell it in interesting ways”. Grand Visual delivers to 70 global DOOH markets around the world. Edited excerpts of the interview with Rajiv Raghunath

How to make your outdoor campaign go viral

In Viewpoints By - August 21, 2023

Prerna Mehra, Creative Director & Head of Design, MullenLowe MENA writes that the true magic happens when creativity seamlessly merges with addressability, while harnessing the power of imaginative thinking, storytelling, shareability, and gamification

Madison BMB transitions into fast growing Madison Loop

In OOH News By M4G Bureau - August 10, 2023

Madison BMB, Madison World’s full-service creative advertising unit will now become part of Madison Loop, its recently launched digital-first creative unit

Creativity is what does creativity does - magic

In OOH News By N Jayalakshmi - August 04, 2023

Drawing on iconic, awe-inspiring campaigns, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor, took the audience through the dynamics of creative DOOH in his talk ‘Unlocking the Creative Potential of DOOH’ at the Outdoor Advertising Convention 2023.

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘Static and DOOH media work in tandem’

In Digital OOH By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications

Ocean Outdoor introduces long form with Headliner network

In Digital OOH By M4G Bureau - July 04, 2023

Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.