BT Group CPO Hari Sundaresan to speak on how procurement impacts media spend at FEPE Congress

In OOH News By M4G Bureau - May 19, 2018

Globally, advertisers are trying to rein in marketing expenditure in a low interest rate, cost-conscious and return on investment environment

US-based Ads on Top unveils Dynamix playlist automation via API

In Digital OOH By M4G Bureau - March 28, 2018

Ads on Top utilises evolving data sources to analyse audience and context around screens to determine ideal content to deliver. This targeting takes network availability, budgets, CPMs and other ad metrics into account to determine the ideal ad to display

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

"Domain expertise can make outdoor do wonders"

In Viewpoints By M4G Bureau - November 23, 2016

While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.

CP Plus partners JCDecaux India once again to"keep a watch” on Delhi

In Campaigns By Satarupa Chakraborty - September 15, 2016

CP Plus is advertising through JCDecaux networks in Delhi to maximise the reach and frequency of their brand communication

Indicash takes up'Powered By' sponsorship of OAC 2015

In OOH News By Rajiv Raghunath - June 04, 2015

This is Tata Communications Payment Solutions Limited's first association with OAC

CP Plus tells outdoor audience that'Uparwala Sab Dekh Raha Hai'

In Campaigns By Bhawana Anand - May 06, 2015

The two–month campaign features an interesting innovation