‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

In Digital OOH By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Tender for awareness campaign for RNTCP to be set up in Sundergarh

In OOH News By M4G Bureau - December 24, 2019

The Medical & Public Health department of Sundergarh calls for erecting hoardings and wall painting for the awareness campaign

Engine, VCCP bag top prizes in Ocean’s 10th annual digital creative competition

In Digital OOH By M4G Bureau - October 11, 2019

The Royal Navy, Amnesty International UK, Ancestry, Mars, Inc and Stonewall are among this year’s winners

Colorjet’s EPR initiative aimed at 0% E-waste

In OOH Solutions By M4G Bureau - September 12, 2019

This Extended Producers Responsibility (EPR) was rolled out under the guidelines of CPCB, Govt. of India

Kavlekar replaces Sardesai as Town & City Planning Head in Goa

In OOH News By Pray Jani - July 24, 2019

With this change, the implementation of the new policy on uniform hoardings in Goa might be put on hold

Magicpin invites users with new offers

In Campaigns By M4G Bureau - July 16, 2019

The OOH campaign engages mases with an offer through a QR based technology

Political parties go eco-friendly ahead of election in Kerala

In OOH News By Ria Banerjee - April 23, 2019

BJP, UDF, CPIM employ biodegradable materials for executing their outdoor campaigns

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

Signpost India installs Digital Panels offering advertisement & much more

In Digital OOH By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

US startup AdQuick further progress of programmatic buying

In Digital OOH By M4G Bureau - July 20, 2018

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns