Magicpin, an online platform for users and merchants in a locality to discover each other, interact, and transact, has used the OOH medium to create a hard-to-miss brand presence. The go-to platform for merchants seeks to highlight their uniqueness, while boosting their revenues and utilization through real-time promotions, loyalty programs, and content updates. To promote their services, the brand has executed a QR code led campaign which can be scanned to receive an offer.

A giant bright color creative was spotted at Rajiv Chowk metro in Delhi by Media4Growth. The creative definitely seems to be attracting a large number of travelers at the station platform.

The campaign is reportedly done by Rapport and executed on Eg Communication property.

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