Malabar Gold enters Kolkata riding high on OOH

In OOH News By Nabamita Chatterjee - November 18, 2013

The brand did a thorough research before going for the OOH media to mark its entry in the Kolkata market.

'UP is a goldmine'

In OOH News By Bhawana Anand - November 18, 2013

Uttar Pradesh is a goldmine of a market, according to the brand Dainik Jagran. Vinod Srivastava, GM, Dainik Jagran explains why UP's OOH is important for the brand at the'UP Talks OOH' event in Lucknow.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

Reebok's focused campaign for RealFlex

In OOH News By VJ Media Bureau - November 15, 2013

The campaign uses some innovative elements to tap the TG near the brand showrooms

UP Talks OOH: Panel discussion on"Removing clutter... who's responsibility...

In OOH News By VJ Media Bureau - November 14, 2013

While the outdoor advertising industry comes across as a great channel to reach the mass audience, it is often a cluttered and crowded space that poses a challenge for a brand to stand out and get noticed. At UP Talks OOH organised by VJ Media Works to be held on November 15th at Lucknow, the event will hold a panel discussion to address the issue of clutter in the OOH market and whose responsibility it is.

Mahakosh targets tier II, tier III cities

In OOH News By MunmunSaha - November 14, 2013

Mahakosh cooking oil brand has chosen the OOH medium to reach its TG and promote the new offer which includes a'free - lunch box and oil dispenser'.

UP Talks OOH: Jagran - Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The outdoor advertising medium has always been used extensively in communicating Jagran's brand imagery in the country. At the UP Talks OOH event organised by VJ Media Works to be held on November 15, 2013 in Lucknow, Vinod Shrivastava, GM - Brand Development, Jagran Group shares his views on the brand's overall experience of the OOH market in Uttar Pradesh and the way forward.

UP Talks OOH : Outdoor Matters

In OOH News By VJ Media Bureau - November 13, 2013

The real estate sector has always widely used the OOH medium to attract attention and connect with any market in the country. Khalid Masood, Joint MD, Shalimar Corp Limited, a popular real estate developer in Lucknow, shares his views on the brand's experience of the OOH medium in Uttar Pradesh, at the UP Talks OOH event organised by VJ Media Works to be held on November 15th in Lucknow.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Cyprus Tourism goes high with Jet Seat Backs!

In OOH News By Nabamita Chatterjee - November 13, 2013

Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices for their promotion.