Results For "asset"
92 News Found
Atul Mehta, Director and Chief Strategist, Chitra OOH to share his perspectives on future-proofing media owning business in Gujarat
In OOH News By Sakshi Sanghavi - April 20, 2024
Atul Mehta will participate in the discussion on how conducive the current business and regulatory environment is in Gujarat markets for investments in OOH media contracts & assets
Neil Prime joins Ocean Outdoor Group board
In OOH News By M4G Bureau - February 06, 2024
“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley
Hush Puppies Basset Hound roams the streets of Gurugram
In Campaigns By M4G Bureau - November 27, 2023
A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder
Stellar Experience bags Singapore’s LTA road assets advertising operator contract for 10 years
In OOH News By Rajiv Raghunath - November 15, 2023
Stellar Experience to manage and operate the advertising spaces at LTA-owned bus and taxi shelters as well as designated pedestrian infrastructure, with an option to extend for another six years.
UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor
In Digital OOH By M4G Bureau - September 08, 2023
Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.
Aditya Birla Capital launches multi-city campaign to promote Multi Asset Allocation Fund
In Campaigns By M4G Bureau - July 20, 2023
Spread across 17 cities and utilizing more than 1,000 media units, the campaign was executed by Platinum Outdoor.
“Clients are more aware of what they want from their assets”
In OOH Solutions By M4G Bureau - July 18, 2023
Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.
US’ Screenverse opts for Place Exchange’s PerView solution
In OOH Solutions By M4G Bureau - July 14, 2023
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.