LG Electronics showcases its flagship business solutions product LG MAGNIT

In OOH Solutions By M4G Bureau - March 09, 2023

The leading consumer durables and solutions brand organised its Grand Tech Seminar in the expo format in Hyderabad.

Hyundai Motor India to leverage ITC’s agro & rural networks for stronger brand presence

In OOH News By M4G Bureau - March 08, 2023

HMIL, by engaging farmer communities, aims to promote its products through various means such as car display, canopy, leaflet, AV display & test drive activities.

LG & Broadsign launch revenue-generating SoC solution for webOS commercial displays

In OOH Solutions By M4G Bureau - February 15, 2023

Businesses can now leverage Broadsign’s powerful content management solution to deliver ads across LG commercial display networks without external media player

MOMS rolls out high decibel campaign for 'Raymond Parx Music Fiesta'

In Campaigns By M4G Bureau - November 24, 2022

For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media, such as on bus shelters, trains, and metro networks.

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

Australia’s TMS in tie-up with Broadsign to power retail media expansion

In Digital OOH By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

In OOH News By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

In Campaigns By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.