MOMS, a unit of Madison World, successfully executed a spectacular outdoor campaign for Raymond Parx Music Fiesta, Mumbai city's most buzzing and talked about music festival event which just concluded. The brand-new Music Fiesta launch was promoted with a massive outdoor campaign executed by MOMS. For the campaign, large format & digital media were used to create an impact at key intersections and arterial roads, along with various high-reach media such as bus shelters, trains, metro, etc., to reach out to the target audience in an effective way. The idea was to reach out to a mass audience and strategically place media to maximize foot traffic and potentially reach the younger demographic.

Through a comprehensive branding campaign, MOMS was able to create massive awareness in and around the city which resulted in accelerated ticket sales. Parx Music Fiesta was completely sold out before the start of the show.

On the success of the event, Rohit Khanna, Head of Corporate Communications, at Raymond Group commented, “Out-Of-Home campaigns have always been a powerful mode of communication as it meets the eye. In the case of Parx Music Fiesta, it was more so as people could relate to their favourite artists with beautifully designed hoardings put up at right vantage points across the city that provided an impetus to a mega musical event with a stellar lineup.”

Deepa Gupta, Vice President – West & South, MOMS also said, “Not only do music festivals bring happiness to the people but also the city, uplifting the entire atmosphere. The experience of collaborating with the Raymond team and creating such a fun promotional campaign was indeed a thrilling experience for us”.