Volvo in top gear on Mumbai OOH streets

In Campaigns By VJ Media Bureau - May 19, 2015

Bright Outdoor Media has executed the car campaign in the city

TIMDAA gets over 200 unique advertisers on digital network

In OOH News By Bhawana Anand - February 02, 2015

Some of the advertisers on the screen include Apple, Yes Bank, Samsung, Volvo and Total. The network of 212 digital screens at the Delhi airport was conceived in late 2010 and went live in 2011 called"Channel - T”.

Greenlam Laminates boards Volvo buses in Kolkata

In Campaigns By Nabamita Chatterjee - October 17, 2014

Street talk executes the innovative campaign

Engagement is key to effective OOH advertising: Brand leaders

In OOH News By Bhawana Anand - July 15, 2014

The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands. On the other side, there are expectations from the existing and potential advertisers that the industry should overhaul its practices, enhance the service quality, introduce new and innovative media assets, and offer a more enriching customer experience.

OOH is much more than hoardings: Sudeep Narayan

In OOH News By VJ Media Bureau - July 08, 2014

Sudeep Narayan, Marketing & PR Director, Volvo Auto India, says that some PR around an OOH campaign could prove to be very useful to brands

'Our budgets are based on the strength of ideas'

In Viewpoints By M4G Bureau - May 14, 2014

Swedish automotive major Volvo Cars has demonstrated immense faith in the OOH medium. In adopting a sniper approach to media planning, the brand directed focus on highly innovative OOH initiatives, such as, the luxury lounge at T3, Indira Gandhi International Airport. Sudeep Narayan, Marketing & PR Director, Volvo Auto India, shares his thoughts in conversation with Outdoor Asia on the OOH medium in India and what it can do for brands. Excerpts:

Tata Photon Max rides high on Volvo Buses

In Campaigns By Nabamita Chatterjee - April 01, 2014

With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....

Rose Valley woos travellers in Kolkata

In OOH News By Nabamita Chatterjee - March 11, 2014

The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.

Volvo Auto India & the OOH medium

In Viewpoints By M4G Bureau - July 01, 2013

On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.