Results For "Urban"
121 News Found
Smart city projects, urban policies need to be aligned: experts
In OOH News By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
“Moving, interactive hoardings can spur more innovations”
In Viewpoints By Satarupa Chakraborty - August 08, 2017
Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts:
Uber India appoints Sanjay Gupta as Head of Marketing
In OOH News By M4G Bureau - July 25, 2017
Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder
Jay Lin to talk about DOOH growth story in China at OAC 2017
In OOH News By M4G Bureau - July 11, 2017
Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.
GHMC stops OOH advertising in Hyderabad for a month as precautionary measure
In OOH News By Bhawana Anand - May 19, 2017
The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days
Urban development ministry sets the stage for national outdoor advertising policy
In OOH News By M4G Bureau - March 20, 2017
Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development
Fiat's Urban Cross slips into cruise mode on OOH tracks
In Campaigns By Satarupa Chakraborty - March 14, 2017
Ecosys OOH planned and executed the high-decibel campaign
Clear Channel reinforces its commitment to smart cities
In Digital OOH By VJ Media Bureau - December 26, 2016
Clear Channel is now a member of Urban Hive, a group of innovative companies which aims to promote the development of smart cities in Switzerland
Urban Ladder: From online to outdoor
In Viewpoints By M4G Bureau - April 02, 2015
Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.
Leading tourism boards attract urban audience through outdoor
In Campaigns By Bhawana Anand - March 20, 2015
Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.