In a release, Clear Channel has stated that it has joined Urban Hive, a group of “best-in-class” companies from a variety of industries, which is dedicated to promoting smart cities in Switzerland. A smart city is a modern urban living space which intelligently integrates new technologies in aspects of infrastructure, building and mobility to give residents maximum quality of life with minimum consumption of resources. The aim is to develop sustainable models for life in the cities of tomorrow.

Outdoor advertising can play a big part in this – both by providing intelligent infrastructure and through the financial contribution it makes. Clear Channel has therefore been committed to the smart cities concept for a number of years now, as illustrated by its work in the Smart City Switzerland interest group.

Sascha Berger, Manager Business Development Clear Channel Switzerland, says: “We are proud to be a member of Urban Hive. A major part of its appeal is that the companies involved pledge to promote the smart city by implementing actual projects, not merely on a theoretical level. We look forward to our role in this.”

Courtesy: FEPE International Newsletter