In-store Asia 2016 reaches out to retail fraternity through OOH

In OOH News By Satarupa Chakraborty - August 01, 2016

In-Store Asia 2016, to be held from August 4-6, 2016 at Pragati Maidan, makes its presence felt through traditional outdoor formats and metro rail media in different parts of Delhi.

Craftsvilla goes outdoor for their new communication

In Campaigns By VJ Media Bureau - August 01, 2016

Kinetic India executed the Craftsvilla campaign across seven towns including Delhi, Ahmedabad, Lucknow, Chandigarh, Ludhiyana, Indore and Jaipur.

Airtel's Open Network campaign goes innovative with OOH

In Campaigns By Nabamita Chatterjee - July 27, 2016

To engage the customers and give them an on-the-spot experience of the Open Network interface, a human-size interactive touch-screen was placed in a bus shelter in Nehru Place, a business hub in Delhi.

Donald Trump receives green tea from TE-A-ME India in a hilarious mission to"purify” him

In OOH News By Nabamita Chatterjee - July 25, 2016

The brand selected this campaign to be in activity elements like digital and social media and the agency Fisheye Creative Solutions, Bangalore partnered them for the successful execution of the same.

Tata Salt and Dalda contribute to Rathayatra pilgrimage in Odisha

In Campaigns By Satarupa Chakraborty - July 22, 2016

Tata Salt came up with the idea of energy popsicles for devotees and Dalda offered better glimpse of the deity along with branded Prasad containers etc at the fabled Ratha Yatra celebration in Odisha.

GoodKnight & Iodex aid the pilgrims at Pandharpur Wari

In OOH News By Nabamita Chatterjee - July 19, 2016

One of the biggest cultural and religious event in Maharashtra was used as the platform by GoodKnight and Iodex for customer activation in a contextual manner, which was successfully executed by Vritti Solutions.

Posterscope India uses"pixel-led technology” for Hitachi Refrigerator OOH campaign

In Campaigns By Nabamita Chatterjee - July 14, 2016

The technology used behind this latest innovation is based on \'addressable pixel programming\', where every pixel is coded and mapped on the hoarding.

KMC announces tender for construction of New Bus Shelters

In OOH News By Nabamita Chatterjee - July 08, 2016

The deadline for submitting the tender is July 12th and the results for the same will be declared on July 13, 2016.

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Vodafone Mobile Buses connect pilgrims at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.