Results For "US"
3298 News Found
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
Amazon Prime Video casts the big picture on OOH canvas
In Campaigns By M4G Bureau - December 12, 2017
Planned and executed by Rapport WW, the OOH campaign was launched extensively in Delhi, Mumbai and Bengaluru using a whole gamut of OOH formats at multiple locations; media units near transit networks were strategically used for the campaign
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Gallery By M4G Bureau - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Star Plus promotes TED Talks India with a ‘Nayi Soch’ on carbon emissions
In Campaigns By Bhawana Anand - December 11, 2017
The innovations entailed use of “Kaalink” -- ink produced with carbon emissions from vehicles – to paint portraits of Bollywood star Shah Rukh Khan who is the host of the TV show; Kinetic India executed the media planning & buying for this campaign
Large format printers in Bengaluru in line of fire as NGT steps up drive against flex
In OOH News By Bhawana Anand - December 09, 2017
The action came in the wake of the outdoor advertising association of Bengaluru seeking a stay on court directive to ban use of PVC flex; industry needs to also look at ushering in eco-friendly fabrics and green processes
Happy mcgarrybowen launches its Delhi-Gurgaon operations
In OOH News By M4G Bureau - December 08, 2017
The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala will be handling the agency’s business operations. Bodhisatwa will be leading the creative efforts for Happy mcgarrybowen
OMA to develop Automated Proposal Platform with Red Ant Design
In OOH Solutions By M4G Bureau - December 08, 2017
The Automated Proposal Platform will allow media agencies to request proposals from OMA members and combine those proposals into a campaign. Agencies will also be able to confirm booking and receive billing files within the software, and have access to MOVE audience reports
MCDs issues order to root out unauthorised hoardings
In OOH News By M4G Bureau - December 06, 2017
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city
‘Voice will become primary way to interact with the world:’
In Research By M4G Bureau - December 06, 2017
Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
In Gallery By - December 05, 2017
The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference