Results For "US"
3277 News Found
'We are expecting more tax revenues from hoardings'
In Viewpoints By Amaan Kazmi - December 19, 2017
In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:
Lonavala municipal body gearing up to implement new ad policy
In OOH News By M4G Bureau - December 18, 2017
Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated
Gurugram’s Ambience Mall plans for more DOOH & interactive media
In Digital OOH By Bhawana Anand - December 18, 2017
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space
Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms
In OOH News By Amaan Kazmi - December 15, 2017
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
In OOH News By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration
Lucknow OOH industry facing brunt of civic body action, business in a tizzy
In OOH News By Bhawana Anand - December 13, 2017
Lucknow Nagar Nigam has decided to pull down scores of outdoor media in the city, putting at risk the business of firms owning legal media; transit media formats, and tendered unipoles and pole kiosks will be untouched
Ban on use of living people images on OOH continues in TN
In OOH News By M4G Bureau - December 13, 2017
The judgement was challenged by the Greater Chennai Corporation, at least to remove the living person clause from the order to shield their outdoor advertising revenues, but the court order has prevailed
Reliance Jio comes out in flying colours
In Campaigns By Amaan Kazmi - December 13, 2017
The telecom unit, a part of Reliance Industries, is running an outdoor campaign to celebrate its addition of 15.3 million subscribers in the past three months. With this addition, the total subscriber base of Reliance Jio has now grown to 136.8 million
US-based AI firm AdMobilize renders sophisticated audience analytics to DOOH
In Digital OOH By M4G Bureau - December 13, 2017
AdMobilize, the market-leading AI and physical-world analytics company pioneering breakthrough audience, crowd and vehicle analytics solutions, will partner custom interactive display manufacturer media mea to equip its digital signage solutions with fully-integrated, easy-to-use audience analytics functionality
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking