Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Gallery By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

RERA registered real estate brands gradually retracing OOH path

In OOH News By M4G Bureau - January 10, 2018

The act, implemented in 2017 with aim of bringing about clarity and fair practices to protect the interests of buyers, had put several big and small real estate projects on the back-burner, resulting in a sharp drop in their OOH advertising too

UK’s MediaCom pushes ahead with programmatic buying tool

In Digital OOH By M4G Bureau - January 10, 2018

MediaCom is promoting the launch of innocent’s new ‘Super Juice’ in London, Manchester and other key cities using an automated trading desk for DOOH ads wherein the system uses data that informs the optimum times for the brand to be live across each screen, with each having a unique schedule by day and by hour

Paytm Metro criss-crosses Gurugram to promote Metro recharge

In Campaigns By M4G Bureau - January 10, 2018

Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service

Irish start-up Solar AdTek brightens OOH solar lighting prospects

In OOH Solutions By M4G Bureau - January 09, 2018

The company has set up solar lighting systems in Ireland and France and will be foraying into the UK, Italy, Dubai and Belgium markets this year; to supply 1,300 sets of LED lights for use in advertising signs in UK motorway service stations and 600 for use in rail and bus stations in Ireland

Santosh Padhi to lead Outdoor Lotus, Press Lotus Jury at ADFEST 2018

In OOH News By M4G Bureau - January 09, 2018

ADFEST 2018 will be held during March 21-24 2018 at the Royal Cliff Hotels Group, Pattaya; Paddy will lead the jury in two categories where he has attained stellar achievements

‘DOOH in India – Dawn of a new era is near’

In Viewpoints By Haresh Nayak - January 08, 2018

What is promising is the upward momentum building around the need of having inclusive and integrated OOH platforms which will serve the needs of today’s communication realm, which is data driven and tech oriented

North Delhi MC on beautification drive ahead of ASEAN Summit

In OOH News By M4G Bureau - January 08, 2018

North Delhi Municipal Corporation (NDMC) is undertaking a major cleaning of the northern part of the city that entails removal of out-sized hoardings and use of standard shop signages with uniform colours, styling and sizes

DOAA resolves to reassert its industry leadership with inclusive approach

In OOH News By Bhawana Anand - January 04, 2018

DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership

Sony Pictures creates a jungle at Mumbai Metro station

In Campaigns By M4G Bureau - January 04, 2018

Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC