Campaigns
Paytm Metro criss-crosses Gurugram to promote Metro recharge
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
E-payments and E-commerce major Paytm has opted for full wrap of a Rapid Metro train set running on Gurugram network to promote ‘Paytm Metro’, a Metro recharge facility on Paytm.
Paytm has been aggressively and strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service
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Campaigns
Burger King’s DOOH innovation for Korean Spicy Fest
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Digital Network
AD&VI DOOH network inaugurated at Anand Vihar Railway Terminal
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.