Campaigns

Vodafone to hit the OOH streets soon with Cheeka and friends

The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army

Published

January 11, 2018

M4G Bureau

Vodafone India, a leading telecommunications service provider, has been continuously strengthening its network. The brand has now brought back its iconic mascot Cheeka – India’s favorite pug. In fact, the brand ha unveiled a full Pug Army to charm customers. The first phase of the campaign has been rolled out with a TV commercial to be followed by campaigns on OOH media and other streams. The OOH campaign is expected to be launched in about a fortnight.

The new campaign will amplify this commitment by highlighting that Vodafone has been adding a tower every hour to enhance connectivity for its over 211 million customers.

Commenting on the new campaign, Siddharth Banerjee- Executive Vice President, Marketing, Vodafone India, said “From the early 2000s, our Pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation of customers in India. We hope people like the evolution of the “Network That Follows You” to the refreshed thought of The Data Strong Network which always Follows You”.

The mainline commercial has been conceptualised and created by Ogilvy & Mather Advertising, whereas the OOH mandate is handled by Kinetic India.