Global OOH leader Matthew Dearden to address OAC 2019

In OOH News By M4G Bureau - June 13, 2019

Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’

‘Key to success in OAA 2019 contest’

In Viewpoints By M4G Bureau - June 13, 2019

Jiveshdeep Singh Sandhu, an eminent marketer with cross-industry experience, shares his experience of being on the Jury of Outdoor Advertising Awards (OAA) contest, and what to keep in mind while submitting the entries to the OAA 2019 contest

Honda’s new Activa 125 BSVI to go full gear on OOH

In OOH News By Bhawana Anand - June 13, 2019

Promotions for the new launch will begin around the sales push slated for the end of Q2 this year

Mark Metro Group acquires exclusive media mandate for Central Subway in Chennai

In OOH News By Ria Banerjee - June 13, 2019

Besides exclusive rights for 32 Chennai metro stations, the OOH firm has introduced new media in the Central Subway

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground

SDMC invites bid for unipole & toilet blocks

In OOH News By M4G Bureau - June 12, 2019

The tender includes cluster and individual structures of both formats

Casio India assigns creative duties to L&K Saatchi & Saatchi

In OOH News By M4G Bureau - June 11, 2019

The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio

Kanpur OOH players sceptical of Nagar Nigam’s response to court order stalling levy of advertisement tax

In OOH News By Bhawana Anand - June 11, 2019

The local body has apparently set up an in-house committee to explore alternative ways to levy additional fees on outdoor media in the city

#LEJAYENGE kicks off on wheels

In Campaigns By Ria Banerjee - June 10, 2019

Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave

Lloyd Mathias to Chair OAA 2019 Jury

In OOH News By M4G Bureau - June 10, 2019

Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies