Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint

In OOH News By Rajiv Raghunath - March 20, 2024

The ferries serve as a gateway to the island, boasting 1.2 million annual passengers

Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth

In OOH News By Rajiv Raghunath - March 19, 2024

Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.

Aurangabad-based Media House Group bags rights for advertising on 100 city buses

In OOH News By Sakshi Sanghavi - March 19, 2024

The rights have been secured for a 5-year period

‘It is an exciting time for the OOH industry’

In Viewpoints By M4G Bureau - March 19, 2024

Within the OOH space most are exploring newer media formats, and the numbers are increasing, states Prash Gaikwad, Head Creative Services, GroupM OOH Solutions as he shares his perspectives on creativity in the Indian OOH sphere.

Srishti Group forays into corporate park branding, bags 3-yr ad rights at TIDEL Park Coimbatore

In OOH News By M4G Bureau - March 19, 2024

The advertising formats are diverse, from static and digital screen displays to experiential marketing activities.

DS Group's Pulse Candy partners with MOMS Outdoor to celebrate World Compliment Day by honouring Local Heroes!

In Campaigns By M4G Bureau - March 18, 2024

A number of billboards were displayed featuring the late Trilochan Singh Ji (Founder of Veerji Ka Dera), Raji Ashok Ji (Chennai's beloved 'Auto Akka'), Aditya Kumar Ji (aka 'Cycle Wale Guruji'), Anoop Khanna Ji (Founder of Dadi Ki Rasoi), Prince Mehra Ji (known as ‘Birdman’) and Ravi Shankar Ji (Founder of Roti Bank)

Collaborate, innovate, and adapt to the changing landscape: Chris Botha

In OOH News By Rajiv Raghunath - March 18, 2024

Chris Botha, Group MD, Park Adv, South Africa drew parallels between the challenges facing the industry and a compelling narrative involving two shoe companies on a Pacific island, urging industry leaders to collaborate and innovate in the evolving landscape of South Africa's media industry.

‘The future of OOH will be illuminated with the light of innovation’

In Viewpoints By M4G Bureau - March 18, 2024

In an exclusive interview with Media4Growth, Emraan Kureshi, Founder and MD of Active Media Innovations, discusses the imperative shift towards innovative, disruptive OOH advertising, the relevance of an industry platform like DDX Asia and more…

Accent on creativity, collective efforts, fair pricing will augment Africa’s OOH growth prospects: Greg Benatar

In OOH News By Rajiv Raghunath - March 15, 2024

Greg Benatar, Joint Managing Director & Group Sales Director, Alliance Media also underlines the need for brands and buyers to recognise the sheer diversity of African markets

Azazul Haque, CCO, Media.Monks to Co-Chair OAA 2024 Jury

In OOH News By M4G Bureau - March 15, 2024

In a remarkably distinguished career, Azazul has worked with the top advertising agencies and brands that include Lintas Group, Bates, Publicis, Lowe, Mudra, McCann, Contract, Nescafe, Coke, Nestle Maggi, Domino’s Pizza, Dabur, Maruti Suzuki, Havells, ICICI Bank, Bajaj Auto, Star Plus, Milton, MP Tourism and Rajasthan Tourism.