Results For "UP"
2181 News Found
Measure what matters, Ocean Group CEO Tim Bleakley tells the OOH industry
In OOH News By Rajiv Raghunath - March 14, 2024
Addressing the WOO Africa Forum, Tim points out that turning of DOOH into an accessible, entertainment channel with experiences that can be shared beyond the physical realm is attracting top brands to locations they may not have previously considered.
‘Disruption is key to creativity’
In Viewpoints By M4G Bureau - March 11, 2024
Somnath Sengupta, CEO of INVENTECH talks about the expansive scope of creativity in the OOH space and how use of technology is proving to be the game-changer
UP Govt examining road safety norms pertaining to roadside advertising
In OOH News By M4G Bureau - March 11, 2024
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
In OOH News By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
Omnichannel retail media platform Zitcha expands into Europe with new UK office
In OOH News By M4G Bureau - March 07, 2024
Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors
Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission
In OOH News By M4G Bureau - March 07, 2024
The agency will craft and implement comprehensive media strategies across offline and online platforms
Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad
In Campaigns By M4G Bureau - March 05, 2024
In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.
Srishti Group bags sole rights for audio OOH on Chennai Suburban Railway network
In OOH News By Rajiv Raghunath - March 05, 2024
The rights have been awarded by Southern Railway for a period of 5 years
Laser focus on quality, technology & transparency
In OOH News By Rajiv Raghunath - March 04, 2024
Abhijit Sengupta, CEO of OAP & Jahan Mehta, Director, Selvel One Group unravel the OAP business journey over the last two decades, while highlighting the specialist agency’s unalloyed focus on best business practices, transparency, data & tech application, and team building in an interview with Rajiv Raghunath.
Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer
In OOH News By M4G Bureau - March 01, 2024
Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry