Kolte Patil's message in a Match Box!

In Campaigns By MunmunSaha - December 18, 2013

Real estate player Kolte Patil Developers Ltd. has made an innovative OOH presence in Mumbai in the form of a Matchbox on hoarding to establish the brand in the city.

Times Innovative Media wins Mumbai Metro rights

In OOH News By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

How the cookie pops out!

In Gallery By - December 13, 2013

Unibic Cookies with Media Circle came out with an exciting OOH campaign in Mumbai showcasing the products in an attractive manner. The highlight was the innovation at Juhu with cookies coming out of the packet on the hoarding!

Kingfisher connects with a bang @ rock fest!

In OOH News By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.

Activation versus OOH: It's all about synergy

In Viewpoints By M4G Bureau - December 13, 2013

Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.

Activation versus OOH: Clearly defined roles

In Viewpoints By M4G Bureau - December 12, 2013

Nabendu Bhattacharya, Founder-Member and MD, Milestone Brandcom, tells Outdoor Asia how Activation can play an effective role in influencing consumer's purchase decision.

Billboard Talking - Phase II launched in Mumbai

In OOH News By VJ Media Bureau - December 11, 2013

The second phase kicked off in Mumbai takes the people's engagement levels with hoardings to the next level.

New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

Blenders's Pride - Fashioned OOH

In Gallery By - December 10, 2013

Platinum Outdoor adopted an innovative appoach to display the Blenders Pride Fashion Tour 2012 at Hyderabad airport.

Vodafone - Escalated Branding

In Gallery By - December 10, 2013

Taking their 'Made For You' campaign one step ahead, Vodafone uses escalator branding, a new OOH medium which was executed by CASHurDRIVE. This was seen on the escalator at GIP Mall, Noida.