GoHoardings: Driving transition from Offline to Online

In OOH News By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

Helo to communicate ‘Helo Pe Milo’ with multimedia campaign

In OOH News By M4G Bureau - March 13, 2020

The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

New technologies will transform airport advertising experiences

In Gallery By - February 28, 2020

Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities says Charu Malhotra, Head - Marketing, Somany

Clensta International targets B2B & B2C market with common pDOOH campaign

In Campaigns By M4G Bureau - February 27, 2020

Executed in Vadodara, the brand rolled out a DOOH campaign with no turn-around time in association with Locad

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Hyperspace launches Engage Hyperlocal

In OOH News By M4G Bureau - February 12, 2020

It offers efficiency OOH, cinema and various other guerrilla marketing initiatives all under a single roof, ensuring a highly targeted and optimised marketing effort

New technologies will transform airport advertising experiences: Charu Malhotra, Head - Marketing, Somany

In OOH News By Bhawana Anand - February 10, 2020

‘Transit media is a smart choice because of the relatively lower cost of media, exposure, exclusivity and targeting opportunities’

PETA urges to break-up with hot chick right before valentines

In Campaigns By M4G Bureau - February 04, 2020

A multi-city campaign is targeted towards college-goers

Dollar Industries AVP & Head – Marketing & Comm Bidyut Nath to address 2nd Transit Media Talks conference

In OOH News By M4G Bureau - February 03, 2020

Bidyut Nath to speak on ‘How best transit media can deliver target audiences’