Results For "TAC"
254 News Found
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
AdQuick expands global footprint with international partnerships
In OOH News By M4G Bureau - July 18, 2022
First half of year brings 22 new international partnerships, expanded existing partnerships and new international bookings for the out-of-home advertising leader
Skechers Outdoor goes the extra mile with Kasol Trail Run
In Campaigns By M4G Bureau - July 04, 2022
The Kasol Trail Run, organised by Moustache Escapes and presented by Skechers Outdoor, saw 40 participants run across the jungle terrains of Parvati Valley, marked with an elevation gain up to 2,500 ft. above sea level.
Srishti Communications unveils action thriller Vikram on DOOH across cities
In Campaigns By Rajiv Raghunath - June 07, 2022
The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media
One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds
In OOH News By M4G Bureau - June 03, 2022
The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP
Hitachi showcases its unique air tech in the outdoor
In Campaigns By M4G Bureau - May 19, 2022
Connect OOH rolls out Hitachi AC campaign in key cities across southern India markets
Hivestack launches research division for in-store, programmatic media activation in the metaverse
In Digital OOH By M4G Bureau - May 13, 2022
Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative