Adidas spreads FIFA Soccer World Cup mania in the outdoor

In OOH News By Bhawana Anand - July 03, 2014

The 21-days campaign has been executed in Delhi, Mumbai, Bangalore, Pune, Hyderabad, Kolkata and Kochi

DOAA members, agencies endorse draft agreement on volume discount

In OOH News By Bhawana Anand - June 25, 2014

Agency officials urged DOAA to look into the issue of payment delays from clients

Kerala OOH: Gearing up for the next growth wave

In OOH News By Rajiv Raghunath - June 16, 2014

The Kerala OOH industry is assiduously etching a new growth story that revolves around self-regulation, good governance, social responsibility, and above all, client-centricity. The OOH industry enjoys high visibility in the God's Own Country by virtue of the expansive spread of outdoor media assets, hoardings in particular, across all cities and towns in the state. Rajiv Raghunath caught up with senior office bearers of Kerala Advertising Industries Association (KAIA) to get a sense of the local industry's business dynamics.

Jagran Solutions bags 4 metals at WOW Awards

In OOH News By VJ Media Bureau - May 27, 2014

The entries were graded across four criteria: Concept, Activity, Amplification and Results

Pakistan Advertisers Society initiates development of OOH audience currency

In OOH News By VJ Media Bureau - May 23, 2014

The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and Rawalpindi

Ciroc's Spirited Holiday Message

In Gallery By - April 25, 2014

Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

RED FM, EC urge'Kolkatans' to vote

In OOH News By VJ Media Bureau - April 22, 2014

RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.

There's nothing like OOH for Australia Tourism...

In Campaigns By Bhawana Anand - March 26, 2014

It\'s now the turn of the Tourism sector to capitalize on the OOH medium and convert audience into potential travellers. The latest to have done this is Australia Tourism which has built a fancy OOH campaign in association with Brandscope agency. The campaign showcases the unique possibilities in store for tavellers headed towards the land of Kangaroos. Read on to know more...

Social media: The rise of targeted advertising

In OOH News By - March 10, 2014

Social media will continue to grow as a favoured platform for targeted advertising as its adoption surges, driven by increasing mobile usage and higher penetration of smartphones and a young population, says a Deloitte report.