Results For "Security"
17 News Found
Chanel checks into Munich Airport to promote new fragrance
In Digital OOH By M4G Bureau - October 24, 2017
The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport
No takers for Ranchi bqs contract; site locations, security of assets cited as concerns
In OOH News By Bhawana Anand - June 21, 2017
Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements
Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH
In OOH News By M4G Bureau - May 26, 2017
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.
Heathrow Airport launches premium digital ad opportunity
In Digital OOH By M4G Bureau - May 08, 2017
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.
"Domain expertise can make outdoor do wonders"
In Viewpoints By M4G Bureau - November 23, 2016
While the biggest of brands are still figuring out what kind of an OOH creative can stir maximum impact, security gadgets brand CP Plus has quite nailed the thing. Yogesh B Dutta, Chief Operating Officer, CP Plus speaks on the key success factors for OOH campaigns.
Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
Laqshya executes Cleartrip campaign at Hyderabad International Airport
In Campaigns By Jubilee Cardozo - September 25, 2014
The campaign involved branding as many as 1,200 seat-backs in the waiting halls of Security Hold Areas of both domestic and international terminals