China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Pablo Picasso’s creative spirit comes alive on Piccadilly Lights

In Digital OOH By M4G Bureau - February 24, 2020

This is the first time footage from the film ‘Le Mystère Picasso’ has been shown on a DOOH screen

Broadsign partners Heurist’s CAASie to offer pDOOH to small biz in Australia

In Digital OOH By Rajiv Raghunath - February 18, 2020

The integration provides CAASie’s user base of local advertisers with access to premium DOOH screens across Australia

Saharanpur Smart City Project opens bid for DOOH

In OOH News By M4G Bureau - February 13, 2020

The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project

Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study

In Research By Rajiv Raghunath - January 30, 2020

18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels

Zee innovates at self-ticketing zones for content promotion

In Campaigns By M4G Bureau - January 21, 2020

The entertainment brand has partnered with Vyoma tapping 25 railway stations in Mumbai across 68 Self Ticketing Zones with 340 connected digital screens

BackLite Media in exclusive 5-yr pact with Novo Cinemas

In Digital OOH By M4G Bureau - January 14, 2020

BackLite Media to supply on-screen advertising and branding for customers across the GCC

Enkon OOH launches pDOOH network in metro cities

In Digital OOH By Ria Banerjee - January 13, 2020

Around 600 programmatic digital out of home screens are seen to be playing daily in approx. 200 cafes, 100 fine dining restaurants and lounge bars across Delhi, Mumbai, Pune, Bangalore & Kolkata

Panasonic installs large screen displays & signages to National Stadium

In OOH Solutions By M4G Bureau - January 08, 2020

A large size screen and approx. 600 digital signage systems have been installed

BBC marks launch of new vampire show with clever play of shadows

In Gallery By M4G Bureau - January 06, 2020

In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the Transylvanian count’s face.