Picture Story
BBC marks launch of new vampire show with clever play of shadows
In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the
Transylvanian count’s face.
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OAC 2025 begins in Mumbai promising glimpse of a new OOH future
Vinkoo Kotwal Chakraborty of Rapport Chrome to moderate fireside chat at OAC 2025
Raghav Anand, Partner at EY to speak at OAC 2025
Shantiswarup Panda of Novel Jewels joins OAC panel for a power packed discussion
DOOHIT to showcase its data driven OOH platform at OAC Expo 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
The campaign is executed by MOMS Outdoor
Indriya’s Aasmaniyat collection showcased through cinema innovation
The innovation is executed by WPP Media
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
The activation is executed by MOMS Outdoor
XTRA Impact: Continental Coffee dominates Kolkata Billboards
The campaign is executed by Platinum Outdoor
Century Real Estate launches OOH campaign in North Bengaluru
As part of this initiative, the brand has unveiled a high-impact OOH installation at Mekhri Circle.
3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market
DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
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Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
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OACJaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
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Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
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OACRaghav Anand, Partner at EY to speak at OAC 2025
