Results For "Route"
77 News Found
Tanishq crafts a glittering outdoor presence
In Campaigns By M4G Bureau - February 16, 2018
OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
Google boards Exterion Media digital bus to promote Pixel 2
In Digital OOH By M4G Bureau - November 06, 2017
Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
Appy makes a big splash on OOH canvas in a new avatar
In Gallery By - October 09, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
Appy makes a big splash on OOH canvas in a new avatar
In Campaigns By M4G Bureau - October 07, 2017
Posterscope India packaged the campaign including selection of venues like arterial routes, youth hangouts, shopping destinations to residential belts using a wide mix of media formats
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
Delhi Govt takes the outdoor route to assist retailers on GST matters
In OOH News By M4G Bureau - July 26, 2017
GST officers will visit markets to build general awareness of the new taxation norms
Managua city takes OOH route to give identity to its streets
In Digital OOH By M4G Bureau - May 26, 2017
The OOH initiative in the Latin American city of Managua was aimed at rebuilding the confidence of local citizens, business and community groups.
Heathrow Airport launches premium digital ad opportunity
In Digital OOH By M4G Bureau - May 08, 2017
15 high-definition digital totems have been put up, lining the exclusive passenger route from security to the first-class lounge.