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Results For "Route"

77 News Found

Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis
Form a Joint Industry Committee to develop OOH metrics: Tony Jarvis

In Viewpoints By M4G Bureau - May 26, 2014

Most mature OOH markets around the world have adopted their own audience measurement and rating currency with great success. Time is rife for the Indian OOH industry to take similar recourse. Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, asserts that the Indian OOH industry should lose no time in developing and launching an OOH audience measurement and rating currency, while being aware that the metrics will evolve as per industry requirements. Jarvis advocates a step-by-step approach toward building, enhancing and including the currency. In an exclusive interview with Rajiv Raghunath of Outdoor Asia, he says the measurement system will become more refined and multi-layered as it gains wider acceptance. Jarvis cites the adoption of a comprehensive OOH currency system in Australia to underline that once the teething troubles are sorted, the system will catalyse significant industry growth. The following are edited excerpts of the interview:

Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster
Blue Dreamz highest bidder for 3 hoarding clusters in Kolkata, Arun Sign top bidder for 1 cluster

In OOH News By Nabamita Chatterjee - May 21, 2014

The Kolkata Municipal Corporation is expected to nearly double its revenues through the open bidding route for road side hoardings in the city

Pantaloons takes the OOH route to showcase revamped stores in Kolkata
Pantaloons takes the OOH route to showcase revamped stores in Kolkata

In OOH News By Nabamita Chatterjee - May 12, 2014

Arun Sign Service executes the campaign, using mainly billboards and unipoles

Telenor's fast route to success in India
Telenor's fast route to success in India

In OOH News By Sounak Mitra, Business Standard, New Delhi - December 18, 2013

Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?

Vijaya Advertising acquires rights for Bangalore Metro lines
Vijaya Advertising acquires rights for Bangalore Metro lines

In OOH News By VJ Media Bureau - December 18, 2013

The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years

Proactive bags skywalk tenders in Mumbai
Proactive bags skywalk tenders in Mumbai

In OOH News By VJ Media Bureau - June 13, 2013

With a duration of five years, the contract involves different media formats in skywalks connecting through four routes of Mumbai.

Sony Xperia hits Kolkata through OOH route
Sony Xperia hits Kolkata through OOH route

In OOH News By Nabamita Chatterjee - April 02, 2013

The brand connects with their target group through large facades involving the billboard format

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