Results For "Reach"
244 News Found
‘OOH is a very important touchpoint through which we can reach our consumers’
In Viewpoints By N Jayalakshmi - April 06, 2022
In an exclusive interaction with Media4Growth/Outdoor Asia, Anil Viswanathan, Vice President - Marketing, Mondelez India, a leader in the snacking category, talks about the role of OOH in taking the brand narrative forward, about why the medium must be re-imagined so as to be part of an integrated marketing plan, and more. Presented below are excerpts from the conversation.
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
In OOH News By Rajiv Raghunath - March 21, 2022
Decline in daily Covid cases, resumption of regular international services will provide the growth props
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
In Digital OOH By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Volta collaborates with Walgreens to expand reach in US
In OOH News By Rajiv Raghunath - February 18, 2022
Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
Adex to grow by 20% in 2022 to reach Rs 90,000 cr: Pitch Madison Ad Report 2022
In OOH News By M4G Bureau - February 17, 2022
OOH Adex has registered a high growth of 69%, taking the industry to Rs 2,178 crore, but still way below 2019 level.
OOH Capital extends global reach with three new partners
In OOH News By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
Rail passenger traffic scales new peak in 12-month period
In OOH News By Rajiv Raghunath - January 18, 2022
Indian Railways passenger originating volume reached 376.98 million in November 2021
T-Mobile US acquires ridershare ad network Octopus Interactive
In OOH News By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
In OOH News By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
Air passenger traffic sees 28% increase during July-Sept
In OOH News By Rajiv Raghunath - November 15, 2021
Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020