Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
It’s Spotlight will exclusively manage and operate the mall’s complete advertising inventory, including OOH, DOOH, ATL, and BTL
At the third edition of South India Talks OOH, panelists Deepa Gupta, Shalini Sankar, and Suresh Seerna moderated by Rajiv Raghunath, examined the persistent gap between...
Legacy IT campus becomes home to premium outdoor and indoor digital advertising formats
The Green Line, forming a vital North-South link in Bengaluru’s metro network, covers 33.46 km and includes 32 stations, connecting industrial hubs, residential zones, retail destinations,...
Ghadi Detergent, a laundry care brand under RSPL Group, has secured exclusive naming rights for platforms 1, 6, 7, 8, 9 at New Delhi Railway Station.
The mobile unit, designed as a transparent showcase, offers a walk-in experience where visitors can explore products firsthand.
The brand witnessed an engagement of over 1.2 million fans with its experiential marketing brand activation
The campaign is executed by Say It Loud Media
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
