OMANZ expects strong growth in H2 2014

In Digital OOH By VJ Media Bureau - October 16, 2014

The Outdoor Media Association of New Zealand (OMANZ) has reported that the growth of member revenue continues with the total for Q3 2014 reaching $19,041,928, up 21% on Q3 2013.

Creating A Larger OOH Canvas: Opportunities & Challenges

In OOH News By Nabamita Chatterjee - July 18, 2014

Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These brands have mainly used outdoor media like billboards to reach out to their target audiences. However, with new formats entering the OOH space, including digital formats, many other category advertisers are likely to go in for wide-scale OOH advertising.

10th Outdoor Advertising Awards: Milestone Brandcom bags 15 metals, followed by Madison Out-Of-Home with 9

In OOH News By VJ Media Bureau - July 07, 2014

In the overall tally, Milestone Brandcom picked 15 metals, while Madison Out-Of-Home bagged 9, and Kinetic Worldwide India, GroupM Dialouge Factory & Brandscope India won 5 each

Outreach Advertising acquires sites on railway land in Guwahati

In OOH News By Nabamita Chatterjee - July 01, 2014

The agency is also expected to sign an agreement with Assam State Transport Corporation for sole advertising rights at ISBT, Guwahati

Milestone Brandcom launches measurement matrix Milestone Optimizer

In OOH News By VJ Media Bureau - June 13, 2014

Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a holistic planning solution

ABP News leverages OOH reach to drive audience engagement during polls

In Campaigns By VJ Media Bureau - May 19, 2014

Milestone Brandcom rolled out an extensive 8-week OOH campaign Uttar Pradesh, Delhi, Patna and Kolkata, dovetailed with highly innovative on-ground activities

Reaching out in a snap!

In Gallery By - April 24, 2014

Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.

'Geo targeting & scientific planning will maximize reach in cities'

In Viewpoints By M4G Bureau - March 06, 2014

Rohit Tandon, Head -- Mobility Business Unit (MBU), Karnataka Circle, Tata DOCOMO, shares with Outdoor Asia, the brand's approach to the out-of-home medium in the state of Karnataka and what can make the brand spend more on this medium in this region.

Dettol's new awareness partner: Dabbawalas!

In OOH News By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

Ambuja Cement builds connect at Odisha's Bali Yatra

In OOH News By Nabamita Chatterjee - December 10, 2013

By combining Brand Pillars and Customer Guidance Camp, the brand reached out to 20 lakhs of people in seven days.