IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations

In OOH News By M4G Bureau - June 14, 2018

Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme

‘Railway stations will be like airports in the future’

In Viewpoints By Rajiv Raghunath - May 22, 2018

Anil Hirani, Managing Director, Armour Digital Display Systems talks about the emerging media opportunities in the rail media space and the much desired policy actions that will spur investments in this business arena

Smart railway stations likely to open up new OOH avenues

In OOH News By M4G Bureau - July 03, 2017

RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations

Karnataka Tourism amplifies"Year of the wild” campaign on Railway DOOH media

In OOH News By M4G Bureau - June 05, 2017

Collaborates with Vyoma technologies to intensify its 2017 campaign across 279 railway stations in 7 states engaging with 10 crore people every month.

Max Get More creates maximum impact through OOH

In Campaigns By Satarupa Chakraborty - November 10, 2015

In a bid to promote rewarding shopping experience, Max Get More, the shopping rewards program linked to debit and credit cards, has launched a wide-reaching outdoor campaign comprising mediums like hoardings, bus shelters, metro rails and local railway stations spanning around 7 major Indian cities.

RD Outdoor bags sole rights of Allahabad City railway station

In OOH News By Satarupa Chakraborty - November 05, 2015

Allahabad-based RD Outdoor bags the sole rights on hoardings, kiosks and hanging boards of Allahabad city near Ramgarh station. Among the three railway stations in Allahabad, the company now has sole rights over two stations with Allahabad main being the first.

Uninor to Telenor: Rebranding via OOH

In Viewpoints By M4G Bureau - November 05, 2015

OOH served as the lead media - from conventional large format hoardings to visibility at mass congregation points such as bus stations, railway stations and even puja pandals.

Sab TV creates buzz in UP with Chidyaghar

In OOH News By Nabamita Chatterjee - November 06, 2014

High visibility billboards were selected at key locations like market place, junctions, railway stations with a mix of selected gantries, wallraps and unipoles for the campaign.

Armour Station TV launches its channel at 3 new railway stations

In OOH News By VJ Media Bureau - November 03, 2014

With the addition of the new stations, the service is now available at eight of the busiest railway stations in India including Mumbai CST, Mumbai Central, Pune, Ahmedabad, Bangalore, Chennai Central, Chennai Egmore and Delhi (Hazrat Nizamuddin).

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

In OOH News By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process