Results For "RTA"
292 News Found
Wildstone undertakes organisational rejig to gear up for global business expansion
In OOH News By M4G Bureau - January 12, 2023
The UK-based outdoor media infrastructure owning firm is looking to step up its global market presence.
How Loop Media is leveraging video-centric DOOH channels to help businesses thrive
In Digital OOH By Rajiv Raghunath - November 11, 2022
Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
In Research By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda
In Digital OOH By Rajiv Raghunath - September 29, 2022
Reaching consumers on the path to purchase has always been important: DPAA
‘We need to define the three Ps - People, Process & Policy’ in Advertising and marketing
In OOH News By N Jayalakshmi - September 09, 2022
Junaid Shaikh, Managing Director of Roshanspace Brandcom, shares with N Jayalakshmi his insights on how and why it’s important to have the right skill sets in place so that the OOH medium’s inherent strengths and its fundamental power in Advertising can be leveraged in the most effective manner, and it's impact on marketing and Outdoor industry. In Outdoor is advertising marketing tool?
Pernod Ricard, JCDecaux sign an unprecedented data technical alliance
In OOH News By M4G Bureau - September 07, 2022
In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.
Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply- and demand-side clients through interactive DOOH
In Digital OOH By M4G Bureau - August 08, 2022
Partnership brings ad partners to hospitality, on-display entertainment in Edison Interactive's uniquely delivered content solution designed for locations previously unreachable.
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
Prajato Guha Thakurta, Founder & CCO, Manja, part of OAA 2022 Jury
In OOH News By M4G Bureau - July 27, 2022
‘Projo’ has worked for around 18 years in some of the country’s top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.
Humanity closer toward the metaverse: Deloitte M&E outlook
In OOH News By M4G Bureau - July 13, 2022
Interactivity and immersion are competing with passive experiences