Results For "Promotion"
150 News Found
Ricoh DSLR goes on a multi-city mall activation drive
In Campaigns By Satarupa Chakraborty - February 11, 2016
Ricoh DSLR range of cameras recently went on a promotional drive through a series of mall activations across major Indian cities. The mall activations were executed by Delhi-based Adworth Media Pvt Ltd.
VOLVO & BMW showcase at DMRC's premium Airport Express Line
In Campaigns By Satarupa Chakraborty - February 09, 2016
Automobile majors VOLVO and BMW resort to DMRC's Airport Express Line (AEL) for some plush OOH promotions. BMW continues its brand building exercise while VOLVO utilises the space for their launch campaign.
Abaran Jewellers make a statement at Kempegowda International Airport, Bangalore
In Campaigns By Satarupa Chakraborty - February 05, 2016
The noted jewellery brand from Bangalore has recently started its OOH promotions in Kempegowda International Airport, Bangalore. It has used formats like wall wraps with light box. Executed by JCDecaux, the campaign duration is for 12 months.
KOOVS to invest more on OOH and brand activation
In OOH News By Satarupa Chakraborty - January 25, 2016
Leading online fashion portal KOOVS, after achieving a sales growth of 210%, is all set to raise its budget in advertising and promotions with OOH and brand activation being the major media mix.
Active Media launches India's first interactive 3D movie poster
In OOH News By Satarupa Chakraborty - January 19, 2016
Taking movie promotions to a new level through OOH, Mumbai-based Active Media Innovations introduced interactive 3D poster for the film'Ghayal Once Again'. The poster was further promoted in national television at the popular entertainment show, Comedy Nights with Kapil.
OOH originated from the influence of theatres and circuses: Mohan Chandran
In OOH News By Athira Nair - December 28, 2015
At Kerala Talks OOH 2015, Mohan Chandran said that outdoor advertising in India is one of the most opted modes of brand promotion and that the Indian OOH industry comprises of a major share in the overall advertising industry.
Regulations can break clutter
In OOH News By Athira Nair - December 28, 2015
Clutter describes the condition of today's visual and promotional landscape of OOH industry. A panel discussion at Kerala Talks OOH 2015 threw light on how grabbing the attention of a target audience is an increasingly significant challenge faced by the industry.
Kinetic uses sand art to promote ISL Season 2
In Campaigns By Satarupa Chakraborty - December 23, 2015
Partnered with ISL Season 2, Kinetic recently created an innovative sand art as part of the tournament's OOH promotional activities at Goa's popular Candolim beach. The sand art with its 25 ft diameter attracted football lovers and created a lot of interest around the tournament that was recently held in Goa.
Clear Channel Mudra now becomes Ignite Mudra
In OOH News By Satarupa Chakraborty - December 15, 2015
Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.
Bright Outdoor & iamnIndian.com spread patriotism in the outdoors
In Campaigns By VJ Media Bureau - August 18, 2015
Bright Outdoor teamed up with iamindian.com to cater to the underlying Independence Day spirit with their promotional campaign.