Results For "Programmatic"
216 News Found
Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic
In OOH News By M4G Bureau - April 11, 2019
DAN brings data and programmatic functions under one roof; will be led by Gautam
Broadsign, Starlite Media team up to transform retail centre advertising
In Digital OOH By Rajiv Raghunath - March 13, 2019
Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6,000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities
Love caught on lens
In Gallery By M4G Bureau - February 18, 2019
Smartphone brand Vivo’s nationwide DOOH campaign executed in association with TagTalk was all about showcasing the Valentine Day spirit ahead of the launch of its new handset Vivo V15 Pro on February 20.
Vivo adds V-Day flavour to V15 Pro launch
In Digital OOH By M4G Bureau - February 18, 2019
The brand executed a nationwide DOOH programmatic campaign in association with TagTalk to make V-Day special for couples
SBI Life Insurance launches programmatic DOOH campaign
In Digital OOH By M4G Bureau - January 10, 2019
WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way
US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns
In Digital OOH By M4G Bureau - January 08, 2019
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns
In Digital OOH By Rajiv Raghunath - December 01, 2018
Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise
Pepsi uncorks blind taste test in Netherlands
In Campaigns By M4G Bureau - November 16, 2018
The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
‘Aggressive growth of DOOH will continue in all markets’
In Viewpoints By Rajiv Raghunath - August 20, 2018
Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.
Global DOOH industry to scale $5bn level by 2024
In Research By M4G Bureau - August 02, 2018
Factors like increased spending on Programmatic Advertising, Focus on Business Intelligence and Rising Market Competitiveness with drive the growth