Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad spends.
The aim is to set a new benchmark for transparency so advertisers can understand the value behind every impression
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into demand and stronger budget commitments—especially during...
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep dives into specific trends.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
With over 18 years of rich experience across digital, programmatic, and OOH media, Shivalika brings with her a deep understanding of brand growth, revenue strategy, and...
BIG FM aims to create a solution-based approach by adding measurable, tech driven and programmatic digital OOH and traditional OOH advertising to its portfolio, reinforcing its...
Shreya Sachdev, Director – Marketing at Puma India, outlines the brand’s evolving relationship with OOH advertising and how campaigns are shaped by a focus on ideas,...
In this OAC 2025 panel, Rajiv Raghunath moderated a discussion with Alok Jalan from Laqshya Media Group, Shekhar Narayanaswami from Times OOH, and Pratip Francis from...
Vincent Lam, Founder and Chairman of Asiaray Media Group, in his candid and inspiring presentation on Day 2 of OOH Advertising Convention (OAC) 2025, talked about...