Results For "Programmatic"
175 News Found
Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports
In Digital OOH By M4G Bureau - September 29, 2022
Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.
‘We’re confident that programmatic will revolutionise OOH in Asia’
In Digital OOH By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.
A Global DOOH Stack in the making
In Viewpoints By Rajiv Raghunath - August 23, 2022
Laetitia Lim, CEO of leading audience & campaign intelligence platform Quividi, sees DOOH transforming into a platform where tech stacks can be easily combined, and media inventories made effortlessly accessible, across geographies. Edited excerpts of the interview with Rajiv Raghunath.
Lemma initiates ‘Har Gully Tiranga’ campaign on DOOH screens across the country
In OOH News By M4G Bureau - August 16, 2022
Thousands of screens from over 75 clusters and locations integrated with Lemma displayed the message of "75 years of Independence" programmatically as part of the campaign.
Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022
In OOH News By M4G Bureau - July 29, 2022
Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.
Broadsign extends programmatic ecosystem with Broadsign Reach Header Bidder
In Digital OOH By M4G Bureau - July 20, 2022
Solution helps media owners maximise monetisation opportunities by consolidating demand from multiple supply-side partners
Next WOO Congress in Lisbon on June 7-9, 2023
In OOH News By Rajiv Raghunath - June 08, 2022
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.
Adani Airports engages Lemma as tech partner to power pDOOH
In Digital OOH By M4G Bureau - June 02, 2022
The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.
Hivestack, Yahoo in strategic global pDOOH partnership
In Digital OOH By M4G Bureau - May 26, 2022
The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP