Jun Sakurai, Head of OOH Business - Dentsu Japan, shares some insights from Dentsu Japan’s experience with data led approach to OOH and how it delivered...
With over $9.13 billion in total OOH revenue for the year, a 4.6% increase from 2023, the report highlights how leading brands are leveraging both scale...
There will also be an additional afternoon speaker session on Friday June 6, a first for the Annual Congress.
He highlighted the significant transformation in OOH, from hand-printed billboards to the growing prominence of Digital Out-of-Home (DOOH), which now holds a double-digit share of the...
Digital formats push OOH advertising to record highs, with transit and cinema placements leading the charge
From two-wheeler pitches to a nationwide presence
Will 2025 see the beginning of a new era for OOH where pDOOH becomes a commonly accepted part of the ecosystem? If so, what will it...
Launched on March 17 in Piazza XXV Aprile with Nati per Vivere
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic DOOH is making the industry more...
