Tuesday, March 19, 2024

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Results For "Programmatic"

214 News Found

Remi du Preez advocates for a pixel-perfect OOH future
Remi du Preez advocates for a pixel-perfect OOH future

In OOH News By Rajiv Raghunath - March 15, 2024

Remi du Preez highlights the transformative power of programmatic out-of-home advertising, advocating for seamless integration, industry standards, and transparency.

LMX Connects to DoohClick’s ad management platform to expand demand opportunities
LMX Connects to DoohClick’s ad management platform to expand demand opportunities

In OOH Solutions By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

JCDecaux launches global airport pDOOH offering
JCDecaux launches global airport pDOOH offering

In Digital OOH By M4G Bureau - February 14, 2024

The programmatic offer provides brands and agencies access to more than 70 million monthly passengers and over 2 billion impressions across a network of over 3,000 screens operated by JCDecaux in major airports worldwide

Qatar’s Elan Media to integrate DOOH inventory with LMX SSP
Qatar’s Elan Media to integrate DOOH inventory with LMX SSP

In Digital OOH By M4G Bureau - January 03, 2024

Jaber Al Ansari, ELAN Group CEO, says: “This move aims to establish a robust programmatic media buying model in Qatar."

Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum
Polygon's Remi du Preez to deliver Science of OOH keynote at WOO Africa Forum

In OOH News By M4G Bureau - December 19, 2023

At Polygon du Preez is building the largest network of programmatically connected digital OOH screens enabling access to an Africa-wide network for media owners, agencies and advertisers

UAE DOOH major BackLite Media to integrate inventory with LMX SSP
UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

Unravelling the multi-layered tech stack for OOH
Unravelling the multi-layered tech stack for OOH

In OOH News By Rajiv Raghunath - November 09, 2023

Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack

Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’

In OOH News By Rajiv Raghunath - November 08, 2023

WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls

Addressability, flexibility, measurability vitally important: Gregory Fournier
Addressability, flexibility, measurability vitally important: Gregory Fournier

In OOH News By Rajiv Raghunath - November 08, 2023

Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing

Pikasso integrates with LMX programmatic SSP
Pikasso integrates with LMX programmatic SSP

In Digital OOH By M4G Bureau - October 20, 2023

Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso

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