Results For "Platform"
306 News Found
‘OOH is an important channel to connect with corporate audiences’
In Gallery By - January 09, 2024
MediBuddy is the preferred healthcare and wellness partner to 700-800 corporates in India. In keeping with this, the digital healthcare platform requires to create a highly localised awareness of its service offerings. Saibal Biswas, SVP & Head of Marketing, Partnerships and PR, MediBuddy talks about the brand’s OOH approach to building this awareness, in conversation with Rajiv Raghunath.
Avinashi Outdoor Advertising takes up sponsorship of Cocktail & Dinner at 2nd South India Talks OOH conference
In OOH News By M4G Bureau - January 05, 2024
The OOH firm’s leadership views the conference as a strong platform for building industry collaborations for leveraging the new growth opportunities.
‘Top-of-the-mind recall critical for demand generation, supply management’
In Gallery By - January 02, 2024
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
Israel-based tech company Perion acquires leading global full-stack DOOH platform Hivestack
In OOH News By Rajiv Raghunath - December 12, 2023
Transaction allows Perion to be at the forefront of the fast-growing DOOH channel, further diversifying its offering and expanding its global footprint
Marketing lessons for success
In Viewpoints By M4G Bureau - December 11, 2023
Marketing expert Sandro Okropiridze, Co-Founder & CEO, STORI, an AI-powered martech platform shares his perspectives on marketing tactics in a challenging economic environment
Mobile app CMC Invest launches multi-channel campaign in Singapore to amplify its ‘radical transparency’ assurance
In Campaigns By M4G Bureau - December 05, 2023
Alongside Grab and Media360, the launch of CMC Invest reaches consumers through OOH displays, Grab ads, social media platforms, MRT station door ads, and in-person activation gifting.
COLES 360 supercharges retail screens through Broadsign
In Digital OOH By Rajiv Raghunath - November 22, 2023
Over the coming months, Coles will migrate approximately 600 panels onto the Broadsign platform
DDX Asia expo: Building an ecosystem approach to digital display solutions business
In Gallery By - November 15, 2023
Vasant Jante, Managing Director of VJ Media Works, talks about the imperative of creating a platform for buyers & sellers of digital display solutions that are architected for retail and OOH businesses, in conversation with Rajiv Raghunath. The inaugural edition of DDX Asia expo will be held at Nehru Centre in Mumbai on Dec 8-9.
Pikasso Jordan teaming up with Carrefour to launch Supermarket 2m2 Network
In Digital OOH By Rajiv Raghunath - November 02, 2023
Aseel Qtaish, Country MarCom Manager and Communication & Marketing - Carrefour Jordan says, “The Supermarket 2m2 Network Carrefour is a powerful platform that will enable brands to connect with our shoppers in a dynamic and engaging manner, right at the doorstep of our stores.”
Central de Outdoor Brazil launches new data and automation platform ECOSS OOH
In OOH Solutions By Rajiv Raghunath - October 19, 2023
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH