Results For "Plan"
648 News Found
Cheil India secures creative duties for TVS X
In OOH News By M4G Bureau - September 13, 2023
The 360-degree mandate, includes strategy, planning and creative direction two-wheeler EV.
‘We’re working with some of the largest brands in APAC region’
In Viewpoints By Rajiv Raghunath - August 08, 2023
Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath
‘Use ideas to generate budgets’
In OOH News By M4G Bureau - August 02, 2023
Vikram Sakhuja, Group CEO, Madison Media & OOH shares his thoughts on integrating OOH into a brand’s media plans
Coca-Cola Chile Equity OOH & mobile OOH campaign delivers high OTS
In Campaigns By M4G Bureau - August 02, 2023
Worldcom OOH developed a comprehensive plan that included airports, subway stations, the most important cities and various digital and analog formats across key cities of Chile.
Wallop Advertising engages Edge1 for robust campaign planning, execution, monitoring solutions
In OOH Solutions By M4G Bureau - July 25, 2023
Edge1's real-time monitoring and reporting functionalities offer Wallop Advertising insights into campaign performance, audience engagement, and return on investment (ROI)
‘DOOH assets draw attention much quicker’
In Digital OOH By M4G Bureau - June 29, 2023
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue with sharing the ad space with other brands as well.
ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan
In Campaigns By M4G Bureau - June 28, 2023
The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.
Udit Mittal, DGM, Tata Motors joins OAA 2023 jury
In OOH News By M4G Bureau - May 30, 2023
Udit is an automotive enthusiast with over 13 years of experience in media planning and buying and has worked for some of the biggest automotive OEMs
Argentina-based W351 planning for business footprints in India
In OOH Solutions By Rajiv Raghunath - May 26, 2023
W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.