Parle Products goes outdoor to make cities litter-free

In Campaigns By Bhawana Anand - April 27, 2015

Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign

Parle Agro carves a new look for Frooti

In OOH News By Bhawana Anand - April 24, 2015

Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.

Frooti spreads a fresh n juicy flavor via OOH

In OOH News By VJ Media Bureau - April 30, 2013

Splashed on more than 10 media formats and 1000 media, Posterscope created an innovative and high impact campaign for Frooti.