‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

Parle Products goes outdoor to make cities litter-free

In Campaigns By Bhawana Anand - April 27, 2015

Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign

Parle connects with audience through Durga Puja

In OOH News By Nabamita Chatterjee - October 20, 2014

Over three lakh Parle biscuits and five thousand candy replicas adorned the Parle Bosepukur Sitala Mandir Pandal in Kolkata.

'Media owners should also propose innovations'

In Viewpoints By M4G Bureau - January 13, 2014

Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.