Honda Motorcycle & Scooter India furthers road safety awareness in Chennai

In OOH News By M4G Bureau - February 28, 2022

The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city

‘We see the Metaverse as cities where people gather’

In Gallery By - February 03, 2022

Ocean Outdoor’s foray into the Metaverse ties in with the company’s mantra of ‘Digital Cities for Digital Citizens’, states Phil Hall, Joint Managing Director of premier DOOH company Ocean Outdoor in the OOH Sure! conversation with Rajiv Raghunath of Media4Growth

OMA upgrades MOVE with Neuro Impact Factor application

In OOH News By Rajiv Raghunath - January 31, 2022

MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

In OOH News By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.

PETA makes a strong case for adoption of stray animals

In Campaigns By M4G Bureau - September 07, 2021

Partners The Media Ant to run a 6-city campaign.

‘Kerala OOH waiting expectantly for business to return to normality’

In OOH News By Rajiv Raghunath - September 02, 2021

K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.

‘Strong focus on people, data, technology key to sustained business success’

In Gallery By - July 30, 2021

Farhan Khan, CEO of Brainchild Communications Pakistan, affiliated to Starcom Pakistan, talks about the media agency’s spectacular rise to the top in the latest RECMA media agency ranking in an interview with Rajiv Raghunath.

Havas Media Group India announces key leadership appointments

In OOH News By M4G Bureau - June 16, 2021

The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.

Unlocking Delhi, Mumbai triggers hope of OOH revival

In OOH News By M4G Bureau - June 07, 2021

OOH audiences will return as the two cities ease restrictions on people movement and congregations.

OOH signs supercharged their role as public noticeboards across Australia: OMA annual report

In Research By Rajiv Raghunath - June 01, 2021

The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.